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Writer's pictureLivia Santos Germano

Brand Strategy Workshops – How to turn ideas into real actions

Brand strategy workshops have the power to transform the way teams and organizations think, create, and act. But for this to happen, it’s essential to go beyond impactful presentations and perfect frameworks: it’s necessary to create practical, collaborative, and transformative experiences.


Below, I share three case studies of workshops that facilitated significant changes in different contexts and sectors:




Case 1: NL Space Campus – Facilitating Innovation with Space Program Students

How to turn complex innovation challenges into real solutions? During the NL Space Campus Summer School Program , I facilitated a workshop at PLNT Leiden for space program students.


Using Design Thinking with Lego Serious Play , we created a learning environment where participants could explore problems in depth and prototype creative solutions. This approach connected analytical thinking with creativity, resulting in unique insights and the development of an entrepreneurial mindset.


Impacts of the Workshop:

  • Stimulating critical and innovative thinking.

  • Prototyping practical solutions to complex problems.

  • Strengthening participants’ confidence and strategic understanding.


Case 2: Hiperstream – Translating Technology into Human Narrative

Hiperstream, a global technology company, faced the challenge of transforming its technical communication into something accessible and human. How could this strategic leap be facilitated?

Through in-depth interviews, trend analysis, and Brand Sprint and Lego Serious Play sessions, we co-created a brand narrative that connected technology and people. The concept of “Human-tech to connect” positioned the brand as a humanizing force in the technology industry, inspiring both external communications and internal culture.


Impacts of the Workshop:

  • Innovative positioning that engaged internal and external audiences.

  • Creation of an accessible and engaging visual identity and language.

  • Strategic alignment between leadership and operational teams.


Case 3: Unimed – Aligning and energizing a diverse team

Facilitating the co-creation of strategic planning for one of the largest healthcare brands in Brazil was an ambitious challenge. With a team of 40 managers from different locations, the goal was to align perspectives and create a unique and inspiring strategic plan.

Using collaborative methodologies, we promote the creative engagement of managers, allowing them to shape together a shared vision and tangible actions.


Impacts of the Workshop:

  • Strategic alignment in a complex organizational scenario.

  • Building a cohesive and inspiring action plan.

  • Greater engagement and collaboration among managers.


Workshops that make a difference

What do these cases have in common? Creative facilitation transforms theory into practice, fosters engagement, and generates real results. Whether it’s repositioning a brand, aligning a team, or solving innovation challenges, well-run workshops can be catalysts for meaningful change.


Want to learn how to lead strategic workshops that inspire and transform?


Join the Brand Strategy Facilitation Lab and develop the skills that will elevate your strategic potential!

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