About Reflections
Reflections was designed to provoke creators and brand managers to look at their brands from new perspectives.
Using the power of questions, Reflections is an invitation, a guided journey for you, your team and your clients to delve deeply into fundamental brand questions, to seek clarity on complex issues and thus unleash powerful insights.
Through questions, organized into tracks, each one focused on a different theme - Reflections provides an immersive strategic process tested and proven in real Branding and Innovation projects.
Reflections can be used in workshops, group dynamics or in individual interviews, in online or face-to-face format.
Reflections Applications:
-
Immersion processes and brand diagnosis
-
Opportunity territories identification
-
Gap and critical points analysis
-
Vision and team alignment
What is included?
-
6 reflection pathways, with 10 questions each (60 questions in total), in the formats:
. 1 prompt/presentation flow of the
tracks (format presentation of the
Power point)
. 60 digital cards for reflection and
construction (in jpg)
-
Insights and Action Plan Sheets (in pdf)
Reflections comes in the digital* format, in Portuguese and English versions.
Use the tool to provoke new perspectives on the brand, facilitating the immersion and diagnosis process!
*Cards are provided in jpg format to be used on digital canvas (eg Mural, Miro, Invision); The prompt/presentation flow is provided in Power Point presentation format.
Who is Reflections for?
Individuals, professionals, companies and startups who are interested in or work with Branding. Strategists, creatives, entrepreneurs, students, professionals and consultants in Branding, Marketing, Social Media, CX, Communication and Innovation can benefit from Reflections to facilitate immersion, diagnosis and reflection processes on brands with their teams and clients.
How to use it
What is included?
NEW PERSPECTIVES FOR YOUR BRAND
6 tracks for reflection
Choose the track you want to focus on, browse, reflect and answer the questions that are presented:
. Creating the Brand Foundation
. Strengthening culture
. Pursuing purpose
. Nurturing meaningful connections
. Standing out in the crowd
. Adapting to changes
THE POWER OF QUESTIONS
60 questions to provoke new perspectives
Within each track, use each question as an element of stimulation and conversation, but above all, as a means of reflection.
REFLECT TO ACT ON
Insights and Action Plan Sheets (in pdf)
Once each track is created, reflect on the insights and define the next moves to put them into action. The Insights and Action Plan Sheets will help you to define the times and movements, based on the insights captured throughout the process.
Why choose Reflections?
Reflections is a guided immersion journey on essential brand themes. Built based on experience in real projects of different types, brands and markets. Reflections provokes creators and brand managers to go beyond the surface in immersing and analyzing brands.