About the
Lab
Are you a strategist looking to create more impactful workshops and authentic experiences for the brands you serve? Or are you a consultant who understands the value of branding and wants to lead strategic sessions that leave lasting impressions?
This is the lab for anyone who wants to facilitate real change.
In the Brand Strategy Workshop Facilitation Lab , you will prepare to master the art and science of workshop facilitation, taking your skills to a new level of impact and depth.
What you will learn
Por que esse lab importa
Você já sabe estratégia.
Mas transformar ideias em decisões coletivas não é trivial.
Este laboratório é pensado para quem:
quer facilitar com método, intenção e impacto
já vive branding e precisa conduzir conversas estratégicas densas
não quer mais workshops vazios de post-its
With a practical and interactive approach, you will:
Master the structure and execution of strategy workshops using methods and techniques created for experienced branders.
O que você vive no laboratório
Em cada sessão:
planejamento e leitura do contexto real
dinâmicas aplicadas e ativações práticas
feedback em tempo real para melhorar presença facilitadora
ferramentas que não são truques, mas repertório vivo
Resultados que importam
Ao final, você conseguirá:
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conduzir workshops que produzem decisões claras
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alinhar times e objetivos com confiança
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traduzir complexidade de marca em passos acionáveis
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instalar práticas que aumentam seu valor estratégico no mercado
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Estrutura resumida
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Este Lab combina:
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prática aplicada
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metodologia avançada
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feedback coletivo
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sistemas de facilitação testados
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Formato:
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3 sessões curtas (exemplo)
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grupo pequeno
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foco em aplicação
Develop facilitation skills to confidently lead strategic sessions and transform complex discussions into focused, actionable outcomes.
Learn from real-world practice – with simulation exercises that mirror the complexities of the real world.
This is not a Course
This is a Practice Lab!
For professionals who want to intensify their ability to transform insights into strategic actions while engaging their clients in a journey of co-creation and self-discovery.
Who is it for
Ideal for those who want to:
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Elevate their portfolio and results: facilitate transformative workshops that leave a lasting impact and generate tangible results for clients.
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Differentiate themselves in the market: be recognized as a high-level strategist and facilitator, capable of aligning teams and defining clear paths for brands.
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Learn through practice and exchange: receive direct feedback in a high-trust, collaborative environment designed for experienced professionals.
PARA QUEM Para quem já domina o conteúdo, mas quer dominar a condução.
What you gain
Upon leaving the lab, you will be able to:
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Master Strategic Facilitation: lead collaborative workshops that result in powerful insights and clear brand strategies.
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Align teams and brand objectives: create a seamless journey that connects business needs with brand ambitions.
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Build trust as a facilitator: develop the skill to guide high-level conversations, bringing clarity and direction in a dynamic environment.
O FOCO – Facilitação avançada – Condução de workshops complexos – Mediação de tensão – Extração de decisão
CREATIVE & STRATEGIC SPACE
Lab structure
Combining advanced methodology, applied practice, and direct feedback, the lab offers a journey to master brand strategy workshop facilitation techniques.
Divided into practical sessions, it guides you from planning to facilitation and real-life application of strategic insights.
📅 Formats: in-person and online
⏰ Duration: 4 hours per session
🔢 Limited Spots: 15 participants.
LIMITED SPOTS
Spots are limited to just 15 participants to ensure a truly immersive and personalized experience. Secure your spot now and get ready to transform the way you lead strategic workshops.
👋 About the Instructor
I’m Livia Germano, a brand and innovation strategist with over 20 years of experience helping branders position themselves as strategic professionals.
I’ve trained branding teams and led projects for major global brands and small businesses. My mission is to help branders like you think more strategically, demonstrating that your work has a real impact on businesses.