About the
Lab
Are you a strategist looking to create more impactful workshops and authentic experiences for the brands you serve? Or are you a consultant who understands the value of branding and wants to lead strategic sessions that leave lasting impressions?
This is the lab for anyone who wants to facilitate real change.
In the Brand Strategy Workshop Facilitation Lab , you will prepare to master the art and science of workshop facilitation, taking your skills to a new level of impact and depth.
What you will learn
With a practical and interactive approach, you will:
Develop facilitation skills to confidently lead strategic sessions and transform complex discussions into focused, actionable outcomes.
Master the structure and execution of strategy workshops using methods and techniques created for experienced branders.
Learn from real-world practice – with simulation exercises that mirror the complexities of the real world.
This is not a Course
This is a Practice Lab!
For professionals who want to intensify their ability to transform insights into strategic actions while engaging their clients in a journey of co-creation and self-discovery.
Who is it for
Ideal for those who want to:
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Elevate their portfolio and results: facilitate transformative workshops that leave a lasting impact and generate tangible results for clients.
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Differentiate themselves in the market: be recognized as a high-level strategist and facilitator, capable of aligning teams and defining clear paths for brands.
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Learn through practice and exchange: receive direct feedback in a high-trust, collaborative environment designed for experienced professionals.
What you gain
Upon leaving the lab, you will be able to:
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Master Strategic Facilitation: lead collaborative workshops that result in powerful insights and clear brand strategies.
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Align teams and brand objectives: create a seamless journey that connects business needs with brand ambitions.
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Build trust as a facilitator: develop the skill to guide high-level conversations, bringing clarity and direction in a dynamic environment.
CREATIVE & STRATEGIC SPACE
Lab structure
Combining advanced methodology, applied practice, and direct feedback, the lab offers a journey to master brand strategy workshop facilitation techniques.
Divided into practical sessions, it guides you from planning to facilitation and real-life application of strategic insights.
📅 Formats: in-person and online
⏰ Duration: 4 hours per session
🔢 Limited Spots: 15 participants.
What each session will be like
Session 1 – Building Blocks of a Brand Strategy Workshop
Objective: Understand the essential components and foundational principles required to lead a strategy workshop that delivers impactful results.
Content:
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What makes a high-impact Brand Strategy: Learn how effective facilitation elevates strategy, driving clarity and authenticity to new heights.
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Exploring workshop formats: discover various facilitation approaches and determine the best fit for different clients and contexts.
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Mastering facilitation stages and principles: dive into the six key phases—Define, Create, Decide, Prototype, Validate, and Reflect—and how to navigate each effectively.
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Tools and workshop preparation: Receive a virtual toolkit to design, plan, and execute workshops that engage participants and deliver tangible value.
Practical Exercise: Simulate a workshop briefing, plan its structure, and receive peer and instructor feedback to refine your approach.
Session 2 – Brand Workshop Facilitation
Objective: Develop practical facilitation skills that create deep and productive experiences for all participants.
Content:
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Role of the strategic Facilitator: How to balance the roles of consultant and facilitator, managing the dynamics and expectations of participants.
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Advanced facilitation techniques: Conflict resolution techniques, group engagement, and consensus building that keep the group on track.
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Simulations and challenging scenarios: Work through different situations, such as high-pressure environments, conflicting ideas, and difficult personalities.
Practical Exercise: Participants take turns facilitating small groups, simulating real-life situations with immediate feedback from the instructor and peers.
Session 3 – Application and Results: Transforming Insights into Strategic Actions
Objective: Apply knowledge to real cases and learn how to turn discoveries into distinctive brand actions.
Content:
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Strategic Decision-Making and Prototyping: Practice the key phases of decision-making and prototyping to transform insights into practical and actionable strategies.
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Selling and Positioning Brand Strategy Workshops: Tips and practices for communicating the value and impact of brand workshops to clients and stakeholders.
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Reflection and Personal Action Plan: Assess your learning, develop an actionable plan, and take home a practical guide to apply your new facilitation skills.
Practical Exercise: complete the workshop with a simulation of the final phases and fill out a self-reflection plan and roadmap to apply and refine your skills in real-world scenarios.
LIMITED SPOTS
Spots are limited to just 15 participants to ensure a truly immersive and personalized experience. Secure your spot now and get ready to transform the way you lead strategic workshops.
👋 About the Instructor
I’m Livia Germano, a brand and innovation strategist with over 20 years of experience helping branders position themselves as strategic professionals.
I’ve trained branding teams and led projects for major global brands and small businesses. My mission is to help branders like you think more strategically, demonstrating that your work has a real impact on businesses.